Make your website more consistentJanuary 18, 2021
A unified team look
I had the recent pleasure of updating the head shots for SINA Construction - a commercial construction company right at their Montreal office. They mandated me to update their website portraits for their founders aka partners.
I like the results! This made me think of a problem I see often.
Since I am human (last I checked) and take a lot of head shots, my first reflex when I visit a corporate website is always to head to the ”About” section and take a look at the teams portrait. In this current pandemic and increasingly virtualized world, putting a face on a voice is key. But something I see often needs to be discussed - and solved.
2 ways to Fix inconsistent Team Head Shots
I’m shocked to see that not all companies have a consistant look for their board of directors or key management employees. Nothing says - we are organized and coordinated like a series of photos that have the exact same look. It signals to your clients that, we can put our team together - even for ourselves
Now there are two ways to solve this issue:
1) The easy fix and the one I strongly recommend is to hire someone (like me) to take a new set of photos for your entire team. It can be done directly at your office - I literally bring a small studio to you or use the environment or whatever your brand requires.
2) Now, while we are planning your team’s head shot session (thank you 🙏)- my second recommendation would be to have a portrait of the person in Black and White on your main page. As soon as you hover your mouse over the person, a color would appear. This makes the overall ‘look’ of the website much more consistent.
Here’s an example below from clients for whom I’ve done their team’s portraits.
As you can see, by this simple action, we’re tricking the brain to think that the photos are consistent. The person taking care of your website should be able to program this very quickly. The next step is of course contacting me to get your team looking sharp with some meticulously prepared portraits.
I hope this was a useful!
If you have any question, please don’t hesitate to reach out and schedule an appointment. In this day and age of virtual everything, a professional image is more important than ever!